Observe
Collect ideas, collaborate with stakeholders and give everyone visibility - just like when you were 8 people in a garage.
Distributed Decision Making
Valuable is a cloud based decision making tool for product organisations.
In a fast paced organisation, opportunity cost hurts.
We help you make better decisions, faster, so that you can focus on delivering the right value at the right time.
Not Your Parent's Decision Making
Time is short. Make it count.
Orient
Survey the landscape, you may have many ideas. Valuable will triage them and help you understand your options.
Decide
When life gives you a needle in the haystack, attack it with a leaf blower. Understand the options, and commit.
Act
Do what's right by your users and your company. Measure the results. Close the gap between decision and impact.
Try it
Score an idea. Watch it earn its place.
This is the real scoring engine — drag the sliders, flip the toggles, and see one idea re-rank against the rest of a backlog. No signup, nothing saved.
You're scoring: Sync itineraries with your calendar
Customer2/4
How many customers does this touch?
% of customers at risk without it40%
% of target market it serves55%
% of addressable customers40%
Value2/3
What's it worth in revenue terms?
Potential new revenue70%
Revenue at risk without it30%
Viability1/3
Can you actually build it? No buy-in caps the score at 1.
Tooling exists today
We know how to do it
We have the skills right now
Implementing teams have buy-in
Opportunity
5 / 20
Satisfaction5/10
How well are customers served today? Lower is bigger opportunity.
Importance + (Importance − Satisfaction)
= 5 + (5 − 5) = 5 / 20
Use Cases
Valuable has different strokes, for different folks
Software Products
In a fast paced software world, opportunity cost hurts.
Valuable supports better decision making and helps you work on the right thing, at the right time.
"Wait why is that the priority?", "Argh! Why do they keep pushing that project!", "That's just a glory project for their own benefit, we should be focusing on customers".
Have you ever felt like the things the business is working on make no sense? Valuable takes away the pain of turning ideas in to decisions. Using the outcome driven innovation framework by Anthony Ulwick and the Harvard Business Review, we help you by encouraging consistent decisions across teams, showing that decisions are being made objectively and by ensuring you have the data you need to make your decision.
Retail Products
Once a product is in market, it's costly to get if off the shelves.
Whether you're launching a new product, or making changes, you've got plenty of options. That's the trouble actually. It's easy to get overwhelmed. Valuable helps you pull out the viable ideas and archiving the non-viables for a time when that might change.
It's easy to worry about what the competition are doing, and how you can keep ahead. Valuable takes that worry away. We help you focus on outcomes for customers. Because it's not the competition who are paying you.
Making a good decision is tough enough. Getting the information to make the decision can be even tougher.
In a world where data is cheap, insight is expensive. Or at least it was until Valuable.
Service Businesses
Your Business, is the product.
Other industries are different. They can put out a new product, build a new offering or update an existing product line. Plumbers, Sparkies, Builders, Consultants, Contractors - when your talent is the product, time away from the front line is time that costs you double.
That means the decisions you make are even more crucial. Is it time to take on new staff? Should you invest in automation? What about replacing your old plant?
When you can't do everything, and can't afford to take three weeks off to consider your options, rapid, considered decisions are the order of the day. Valuable strips the complexity out of your decision making process while making sure you're thinking things through. Sometimes the cost and risk of a decision you're 75% confident in is lower then waiting for a decision you're 90% confident in. Especially when you're away from your core business. Valuable can get you across the line, quickly and safely.
Government and NGO
Make good decisions, for good.
Do your decisions shape the world around you? Do they keep you up at night, fearful and worried about making the wrong choice? Put your constituents first. Show them why you made the choice you did.
You can't please all the people, all the time. Some you can't please at all. It's hard enough making that call, let alone justifying it on live television over, and over and over. Harder still in a post-truth world of antagonistic opposition and alternative facts. Here at Valuable, we don't want your job for all the money in the world.
But we do want to help you. We want to work with you to get the decisions under control. To help inoculate the decision against the opposition. To get ahead of the news cycle, and ahead of the lies and misinformation and manipulation that sow fear, uncertainty and doubt in you, your colleagues and your constituents.
FAQ
Frequently Asked Questions
Why should I use a decision making framework?
Using a framework for decisions can help you make better decisions, faster.
Whether it's outcome driven innovation, or some other framework, being able to make objective, repeatable decisions as you scale means you can work with your customers in mind. Having many people across your business come up with different outcomes for the same decision does not inspire confidence in that decision. If you get 10 different answers for one decision, how can you trust any of those decisions?
By taking the emotion and ego out of the decision, and basing it on data known as fact, it becomes simple to identify what the outcome most likely to succeed is.
Instead of the conversation going around in circles as someone tries to wear you down, just pick the decision with the best numbers - knowing that those numbers can't be gamed.
What is outcome driven innovation?
From Wikipedia,
Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics.
Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary. ODI attempts to identify important but poorly served, and unimportant but over-served, jobs and outcomes. ODI focuses on customer-desired outcome rather than demographic profile in order to segment markets and offer well-targeted products. By knowing how customers measure value, companies are able to align the actions of marketing, development, and R&D with these metrics and systematically create customer value.
What's to stop you from stealing my work or ideas?
Your business may or may not be your passion. We're passionate about helping you make good decisions. Not about your particular industry, vertical or domain. People ask similar questions on startup ideas: "What's to stop you stealing my startup idea?". The technical answer is "nothing". The real answer is "Your business is more than just an idea or a decision - it's the culmination of all of your experience and talent to date, mixed in with your customers and assets". Those things are much more valuable then an idea, and much harder to come by. Ideas are cheap, execution is not.
We feel strongly that your idea is yours. We succeed when you succeed.
In terms of keeping your data safe, our app was built with your trust and security in mind. We follow best practice security techniques in the Valuable app itself, as well as everywhere else in the business.
Why use Valuable when I already have a spreadsheet?
We already know that our biggest competition is a twelve year old spreadsheet on someone's external hard drive.
What we have, that your spreadsheet doesn't, is an understanding of how many other businesses make decisions, and the lessons that come from that.
Your spreadsheet might be the place your decisions are currently stored (and we can pull that data in to Valuable when you migrate), but it's only solving for some of your problems. It isn't purpose build for sharing information, it might not automate report generation (though we've seen some pretty gnarly spreadsheets in our research), and it certainly won't integrate with your issue trackers, accounting software and other tools.
Valuable does all this and more, and we're adding features every day. Let us focus on the 'how', so you can focus on the 'what' and 'why'.
Zoom in on outcomes for customers with Valuable.
Analyse and compare a range of options in real time. Plan for contingencies, choose your course of action, then share it with the people who can help. Do that faster then the competition and you'll always be two steps ahead.